One Company With an Eye on U.S. Customers
By Eleanor Black Watkin
AUCKLAND, NEW ZEALAND — Being a cautious man, Eugene Horn of Willamina, Ore., did his research when it became apparent that he needed both knees replaced.
Years of football had taken their toll, and a fall through rotten flooring while demolishing a house capped it. His knees were shot. Horn talked to friends and family, discussed options with his family doctor of 20 years and spent hours online comparing costs and learning about knee prosthetics. Then he made an unexpected choice: Next month, the 69-year-old Anglican priest will travel down under to have both knees replaced in New Zealand — at a bargain-basement price.
Better known for its awe-inspiring scenery and for offering tourists the opportunity to risk life and limb jumping off tall buildings in the name of adventure, New Zealand also has fine private hospitals that, unlike their public counterparts, are not full to overflowing. But the major advantage, and the biggest selling point for Medtral, a New Zealand company set up to attract refugees from the U.S. health-care system, is cost: The company says it can offer procedures at boutique hospitals with follow-up personal nursing care at a fraction of the cost of the same surgery in the United States. And with an English-speaking hospital staff and a culture that feels familiar to many Americans, Medtral aims to make New Zealand a destination of choice for some of the growing number of medical tourists — Americans who travel overseas for health care.
“It would be much better if the U.S. medical system had not been in the process of spinning out of control for a good number of years now,” says Horn of his decision to travel 7,000 miles for surgery, which troubled his family until he reassured them that New Zealand’s hospital care is as good as “if not better” than what he could access at home.
That kind of thinking is exactly what Medtral’s creator is banking on.
Edward Watson, a New Zealand OB-GYN who has been highly successful as a consultant for pharmaceutical firms including Pfizer and Pharmacia, observed the comparatively low cost of conducting drug trials in New Zealand and realized that the same would probably be true of major non-urgent surgical procedures.
Exact comparisons are hard to make because of the great variability in pricing in the United States and in the costs of traveling abroad with a companion, for example. But according to Arnold Milstein, chief physician at Mercer Health and Benefits, the cost of replacing one knee using the rate negotiated for a PPO-style insurance plan, with additional expenses for aftercare, would be about $32,000 in the United States, compared with about $18,000 at a top-tier hospital in Mexico and about $22,500 in New Zealand. Coronary bypass surgery would be $61,500 in the United States, $22,000 in Mexico’s top tier and $34,000 in New Zealand. Those foreign hospital prices include hotel, airfare for two and case coordination by a registered nurse; any uninsured American without U.S. insurer-negotiated discounts would face far higher U.S. hospital bills.
Watson reasoned that this would appeal not only to the estimated 75 million uninsured and under-insured Americans, but also to insurance companies eager to keep their costs down. “They are interested in working with us,” says Watson of several major insurers to whom he said he has made presentations.
Twenty-nine Americans and one Canadian have registered with Medtral since the company’s Web site was launched in September, Watson says, and Eugene Horn will be one of the first to use the company’s services. After he and his wife, Diane, fly to Auckland in late August, he will check in to a private room with its own bathroom and a large window. After he is discharged, a nurse will visit him in his hotel.
Sweetening the deal is the opportunity to see something of a country celebrated for its natural beauty and relative calm (the size of Colorado, New Zealand has a population of just 4 million), although for Horn that was “a minor part of the decision.”
Even though he has Medicare coverage, Horn says that his right leg, which was injured in his fall, presents particular challenges. He’s attracted by the promise that a New Zealand surgeon will choose whatever prosthesis seems best for him, rather than being limited by arrangements he understands U.S. surgeons have with certain manufacturers.
“Our focus is more on procedure than on people wanting to come to New Zealand for a nice holiday,” Watson says. Nevertheless, Air New Zealand, a partner in Medtral, will arrange travel packages to and within the country, and Medtral’s promotional literature extols the country’s “vast mountain chains, steaming volcanoes, sweeping coastlines, deeply indented fiords and lush rain forests.”
Many of the Americans who travel overseas for health care go to India or Thailand, often for bariatric surgery or cosmetic procedures such as breast augmentation. “New Zealand is perceived as a safe option,” Watson says. “We’re not as cheap as India; we’re never going to be as cheap as India.” However, New Zealand is cheaper than Singapore, Belgium and Germany, he says. What’s more, he says, “for an American coming here, it’s not a foreign experience. Yeah, it’s different, but you still have Starbucks, you have McDonald’s.”
Medtral and the Ascot and Mercy hospitals, which are shareholders in the business, go out of their way to show that an American patient’s experience in New Zealand will be more grande latte than Big Mac. In preparation for a reporter’s visit, an operating room was set up as if for a stent procedure. The manager of Ascot’s angiography suite, Ian Summerscale, in scrubs, explained the procedure with input from cardiologist Andrew Maslowski, attired in a blazer and slacks. A half-day tour of both hospitals was arranged and all their beauties pointed out, including artsy flower displays in waiting areas and some of the country’s most advanced operating equipment, including robotics.
Luxurious and exotic it may be, but the bottom line for most non-urgent surgery patients is not, well, the bottom line but the safety and effectiveness of the procedure. One patient qualified to compare similar surgeries in the United States and New Zealand is Judy Wingfield, 66, who lives in Auckland and whose experience Medtral advertises on its Web site. She has had both hips replaced with titanium prosthetics, enabling her to go for a walk every day and take Pilates classes. Both experiences were good, she recalls, with similar recovery times.
Wingfield’s left hip was replaced in 2003 in New York, where she was living at the time; the other was replaced two years later at the Ascot Hospital. While her American health insurance paid for both procedures, the bill she saw was considerably smaller for the second: $15,000 compared with $75,000. (Milstein comes up with a figure of about $32,000 for hip replacement in the United States for a PPO-style plan.)
The pre-surgical care in New York was more thorough, Wingfield recalls. She was given a “comprehensive” book about her hip replacement and talked it through with her surgeon, but she found her inpatient care in New Zealand better. In New York she was offered a private nurse during her hospital stay for an additional fee. She declined but then “found it difficult to get someone to come and take me to the bathroom. If I needed painkillers, I found it very difficult to get someone to come and help.”
It is stories like this and worries about what will and what won’t be covered by his insurance that caused 54-year-old Marc Shaw to look into flying to New Zealand for knee replacement surgery. He says his Blue Cross Blue Shield coverage limits the number of post-op physical therapist visits he can make, a particular worry since it took him 14 months to recover from his last knee operation.
He is still weighing his options: “If my insurance company will cover the major share of the cost of the procedure, then I’m inclined to have it done here in California, since my biggest concern is what if something goes wrong,” says Shaw, an eighth-grade teacher from Mountain View, Calif. “I really don’t want to have to travel back to New Zealand for the sole purpose of doctor visits. That’s a bit expensive on a teacher’s salary.” If his insurer balks at the U.S. expenses, he is ready to make the case for traveling to New Zealand.
Like Horn, Shaw came across Medtral while searching online for knee prosthetics.
The kind of timely response that Horn and Shaw describe is something many New Zealanders themselves have trouble accessing. The country has one of the world’s oldest and most comprehensive public health systems, and few New Zealanders have private health insurance. They rely on a sometimes swamped public health system to deal with their complaints, and there are waiting lists for many procedures, including hip replacements and radiotherapy.
Watson says one of the downstream benefits of the Medtral scheme will be improved local care: New Zealand surgeons who have trained and often stayed overseas may be lured back home to work in facilities boasting updated equipment, he says. Other private hospitals, he says, are interested in joining the venture and will be brought on as demand increases.
But the real measure of Medtral’s success will be the strides early patients such as Eugene Horn will — or will not — make after their medical adventure in New Zealand.
Eleanor Black Watkin is a freelance writer based in Auckland, New Zealand. Comments:email@example.com.