Valley Ear, Nose & Throat Sees Growth Thanks to Mediplay

RALEIGH, N.C.–(BUSINESS WIRE)–Mediplay, Inc. is transforming point-of-care marketing in doctors’ offices by helping physicians increase profits. Today the company announced its agreement with Valley Ear, Nose & Throat to install Mediplay’s digital signage system in 14 Valley ENT locations across Arizona. Valley ENT is Arizona’s largest Otolaryngology practice and participated with Mediplay in a pilot program installation in Phoenix. Direct results from that installation show an increase in sales of ancillary products and services.

“We became a big believer after installing Mediplay and seeing sales increase. More than one-third of our hearing aid inquires were generated directly from the Mediplay system,� said George Smaistrla, Jr., chief executive officer of Valley ENT. “Mediplay is quickly becoming the standard for in-practice marketing among my colleagues.�

Smaistrla also noted that Mediplay’s digital signage system makes waiting room time more enjoyable and informative for patients by providing them with valuable product and service details at the point-of-care.

Mediplay has installed digital signage with its proprietary content management system in physician waiting rooms across the country, and features numerous customers in Otolaryngology, head and neck surgery. Doctors use this point-of-care digital signage as an information network to help educate patients. Results show that with Mediplay in the waiting room, physicians run a more profitable practice.

Subscribing to Mediplay gives physician groups the ability to manage content, with Web-based access to a video library to help them communicate their most important messages. Doctors personalize content, providing patients with information to make them more fully aware of the depth of services and expertise. The result from the added exposure is stronger relationships that fuel profits.

“Mediplay was formed in 2004 by a physician seeking to address the everyday challenges that doctors face, including how to spend more time with patients, while also improving profitability,� said Tim Boyd, president and chief operating officer of Mediplay.

Located in Raleigh, N.C., Mediplay creates a unique point-of-care marketing system designed to enhance patient communications. It allows physicians to present unique visual content that is personalized to their practice, highlighting the services and treatments they offer. Mediplay transforms waiting room time into positive, productive learning experiences – which results in a more informed patient, a more focused healthcare provider, and a more profitable physician practice. For more information, please visit, or call us toll-free at (877) 417-2495.

Valley Ear, Nose & Throat is the largest Otolaryngology group in the state of Arizona, with 21 doctors serving 14 locations throughout the greater Phoenix and Tucson metropolitan areas. Valley ENT provides the latest in technology and on-site diagnostic testing to support physicians dedicated to the finest medical care. Phoenix Magazine® selected six Valley ENT physicians to join an elite group of 19 otolaryngologists named in their “2007 Top Doctors� listing. Visit online at

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