Trial lawyers spend big money taking to the airwaves in search of medical malpractice cases

side note: A good question to ask in this situation is, “Are incidents of malpractice increasing? Or is the trial bar looking to bring more frivolous lawsuits in hopes of scoring periodic jackpots?”

Legal Newsline

WASHINGTON — Advertisements seeking potential plaintiffs for medical malpractice lawsuits are flooding the nation’s airwaves, a legal watchdog group said Tuesday.

The U.S. Chamber Institute for Legal Reform said the number of the TV spots has increased from about 10,150 ads in 2004 to more than 156,000 ads in 2008, marking a nearly 1,400 percent increase in four years.

The ILR, which owns this publication, also said spending on med-mal advertisements has increased from $3.8 million to nearly $62 million during the same period.

In a statement, ILR President Lisa Rickard said medical malpractice litigation is a growing part of the U.S. legal landscape.

“Lawsuits are ultimately a business driven by the plaintiffs’ bar, and when you see the marketing of medical malpractice lawsuits exploding like this, it tells you that these lawsuits are a growing sector within the larger lawsuit industry,” Rickard said.

Read full article here

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