Thinking of Blogging on Your Practice's Website?

null With it getting tougher and tougher for small medical practices to survive, many practices are tightening their belts financially. And, for many practices, the marketing budget may be one of the first items to get cut. As a result, many offices are trying to do their own marketing. A great marketing tool can be your own blog.

If you’d like to try your hand at blogging, we suggest the following:

1. Choose your topics carefully. (More on this below.)

2. Set yourself a doable blogging schedule. (For many, once a week or once a month is manageable.) Whatever it is, keep it consistent. It looks unprofessional if a blog seems like it has been “abandoned.”

3. Do NOT blog about actual patients –even if you try to conceal their identity. Many physicians are chagrined to learn that patients have been able to identify themselves or that they simply forgot to remove or change a name, or cover the eyes of a photo of a patient. And, in addition to it being embarrassing for physicians to mishandle private patient information, it is also a violation of HIPAA. Violating HIPAA can result in very serious consequences, including significant fines. Do not take this lightly.

4. Always proofread your posts. Again, not doing so, makes you look unprofessional.

Suggestions for Blog Topics:

-Profile yourself and each of your staff members separately. Make sure each staff member gets to review their profile for accuracy and consent before you post it. Keep the profiles consistent. A profile that is professional but with a little bit of personal information (like interests or hobbies) makes it more readable and interesting.

-Write about your treatment philosophy.

-Blog about the types of patients you most successfully treat and/or like to treat. If you enjoy working with older patients, say it. If you like working with medically complex patients, say it.

-Write about common conditions you treat.

-Write about services your practice provides that your patients may not know about.

-Blog about why you went into medicine and chose the specialty you did.

-Write about your practice’s policies. And, update the blog when you make any changes to your practice’s policies.

-Make a calendar and post around events and/or health issues that you see at certain times of the year.

-Write about CME activities and conferences you have recently attended. Let your patients know that you stay current and up-to-date.

Now, get writing! Have fun –blog posts don’t have to be long. They just have to be worthwhile.

You may also like

Legislative panel approves medical malpractice bill
Read more
Urgent-care centers: Illinois numbers grow as time-pressed families seek low-cost option to ERs
Read more
Global Center for Medical Innovation launches
Read more

Recent Posts

VIDEO: Why is an “A”-rated company important when buying medical malpractice insurance?

The difference between claims made and occurrence coverage for doctors.

What is a physician’s loss history, and how does it affect malpractice insurance prices?

Popular Posts

PIAA 2017: Current Trends & Future Concerns

Oregon Supreme Court Strikes Down Noneconomic Damage Cap

New Report: Best and Worst States for Doctors

Start Your Custom Quote Process™

Request a free quote